Prompt 10; Misrepresentation in Supply Chain

Apple has been praised over the past 10 years for its exceptional Supply Chain. They have been industry leaders in cutting shipping costs and increasing the amount of product that they ship. Many companies have adopted the Apple model and put the system to work within their own organizations. Year after year, Apple releases new products. Year after year, Apple ships these products out with efficiency that even Amazon is jealous of.

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Recently, Apple has been taking heat for its Supply Chain issues with the launch of their tenth anniversary edition iPhone.

You can read about it here.

Because Apple tried to incorporate a new body and innovative technology into this new phone, they haven't been able to ship the product as quickly as everyone expected. This problem with production clearly is not a Supply Chain issue within Apple. This is a production issue.

Supply Chains are mostly focused around the shipment and distribution of products from the point of manufacturing to the point of sale. The actual development and manufacturing of the product does not fall on the shoulders of the Supply Chain field. The above article is completely misrepresenting where Apple's issues can be found.

Don't believe the hype boys and girls. Apple still has one of the top Supply Chains that the world has ever seen, and they are constantly making strides to improve it.

-Devon Anderson