When news broke that Starbucks used red dye made from crushed beetles to give their strawberry drinks the pink color, customers were disgusted. The company was quick to analyze where in the supply chain they needed to fix their problem. They went to the supplier and got rid of the beetles immediately. The use of analytics allowed the company to focus on their problem area and recover quickly without any further damage to the company's reputation.
It's crucial to be able to quickly identify where in the supply chain something had gone wrong. This career field is responsible for a company's successful present and future.
-Lauren Jankowski
Works Cited:
Chavez, Jon. “Big Data Untangles Supply Chain Complexity.” The Blade, 27 Oct. 2017, www.toledoblade.com/business/2017/10/27/Big-data-can-ease-supply-chain.html.
https://www.linkedin.com/pulse/india-needs-problem-solvers-just-graduates-mohammed-sameeruddin-khan/ |
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